Phenomenally Pink October 2026 Wellness Drive at The Mills
It's Pink October — Breast Cancer Awareness Month — and we're bringing all the energy to AIRSIDE! As part of our 2026 impact partnership with HSBC Life, we're hosting free ultrasound screenings and a community Pink Run right here in Kai Tak, alongside Nan Fung Group.
Phenomenally Group was founded after a personal loss to cancer, and every October we're reminded why this work matters: early detection saves lives, and getting checked should never be something you put off. This month, we want as many people as possible — staff, tenants, runners, everyone — to take that first step with us. Come get checked, come run with us, or come do both. Every single person who shows up makes a difference.
Free Screening — NF Staff & AIRSIDE Office Tenants
Ten minutes. No cost. No referral. Just you, taking care of you.
Available screenings: Breast · Thyroid · Upper abdomen · Lower abdomen · Testicular · Prostate
- 10 minutes per check-up, one ultrasound type per booking
- Results shared verbally on the day by a registered sonographer
- Written reports available on request, charged directly by SonoExpress
Prep: Upper abdomen — fast 4 hours before. Lower abdomen/prostate — full bladder, no fasting. Breast/thyroid/testicular — no prep needed.
AIRSIDE Pink Run — with She Runs Collective
Lace up. Show up. Let's turn Kai Tak pink for an evening.
Exact timing dropping soon — stay tuned!
Open to everyone — whatever your pace, come run, jog or walk with us through Kai Tak for a night of community, colour and cause.
This Pink October, get checked. It could be the ten minutes that matters most.
No barriers. No cost. No judgment. Just you, showing up for you.
Good to know
- All screenings conducted by registered sonographers
- Can't make it? Cancel via the link in your confirmation email so we can offer the slot to someone else
About Phenomenally Group
We started on a rugby pitch in Hong Kong in 2019 — a group of friends who wanted to tackle cancer, and protect more people and lives from it, after a personal loss. Today, we're a registered Hong Kong charity (File No. 91/20184) running free screening drives across the city, built around one idea: that preventive health should be part of everyday life — not a privilege, not an afterthought, and definitely not something to put off.
Our Mission This Year
2026 is our biggest year yet. As part of our impact partnership with HSBC Life, we're on a mission to deliver 3,000+ free screenings across 10 districts in Hong Kong, with our reach now expanding into the Greater Bay Area. We run two programmes side by side — Phenomenally Pink for women's health, and Phenomenally Mo for men's health — because prevention shouldn't have a gender. We're not here for awareness alone. We're here for action, for community, and for making sure no one in Hong Kong has to face this without access to care.
Questions? info@phenomenallygroup.com
Our Mission
To enable and maximise access to women's and men's health screenings through approachable community events.
Our Vision
To build a community promoting proactive women's and men's health awareness and action for early detection and prevention.
Our Promise: Proactive. Preventive. Protective.
Everything we do is built around these three principles - getting ahead of health risks, catching things early, and building a community strong enough to look out for each other.
Our Values
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Community
Health happens together — and it goes both ways. We're grateful for every person who shows up for us, and we show up right back.
Our events, screening drives, and campaigns are built to bring people in, but also to hand them something they can take with them: the knowledge, the confidence, and the tools to look after themselves and the people around them.
When our community grows stronger, so does everyone in it.
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Accessibility
Proactive health care should be inclusive, approachable, and open to everyone — regardless of background, budget, or how familiar you are with the system.
We design everything with accessibility at the centre: events that feel welcoming, screenings that are straightforward to sign up for, and conversations that meet people where they are. Whether you're a first-timer or a long-time supporter, there's a place for you here.
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Action
We turn awareness into something people actually do — and feel good doing. From screening drives to community events, everything we create is designed to feel energetic, welcoming, and worth showing up for again. We don't just want people to know about their health; we want them to take it into their own hands. Knowing is the start. Doing is the point.
