About Us

Phenomenally Group is a registered charity in Hong Kong that aims to increase awareness and accessibility of early screenings for a range of different cancers. We focus on helping more vulnerable communities through promoting proactive health and self care for both men and women.

The charity is more popularly recognised by its labels Phenomenally Pink and Phenomenally Mo, or its tagline 'Protect Your Ball', and 'Tackle Cancer' as well. Their founding traces back to 2019 when a group of friends founded this nonprofit community organisation in the Hong Kong rugby grounds to bring together the community over cancer awareness, allowing people to play their part in protecting others from cancer, or equally to support those overcoming grief from cancer. 

The earlier concepts and pilots of Phenomenally trace even further back to a high school project in Hong Kong whereby the founder was encouraged by her school to face her mum's cancer diagnosis through more constructive and creative outlets such as fundraising for local cancer charities. Fast forward onto 2025, we couldn't be prouder to be a formally registered tax exempt charity!

Our Mission

To enable and maximise access to breast health exams through approachable community lifestyle events

Our Vision

To build a support community promoting proactive breast health awareness and action for early detection and prevention

Our Values

  • Community

    Health happens together — and it goes both ways. We're grateful for every person who shows up for us, and we show up right back.

    Our events, screening drives, and campaigns are built to bring people in, but also to hand them something they can take with them: the knowledge, the confidence, and the tools to look after themselves and the people around them.

    When our community grows stronger, so does everyone in it.

  • Accessibility

    Proactive health care should be inclusive, approachable, and open to everyone — regardless of background, budget, or how familiar you are with the system.

    We design everything with accessibility at the centre: events that feel welcoming, screenings that are straightforward to sign up for, and conversations that meet people where they are. Whether you're a first-timer or a long-time supporter, there's a place for you here.

  • Action

    We turn awareness into something people actually do — and feel good doing. From screening drives to community events, everything we create is designed to feel energetic, welcoming, and worth showing up for again. We don't just want people to know about their health; we want them to take it into their own hands. Knowing is the start. Doing is the point.

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