About Us

Phenomenally Group is a registered charity in Hong Kong that aims to increase awareness and accessibility of early screenings for a range of different cancers. We focus on helping more vulnerable communities through promoting proactive health and self care for both men and women.

The charity is more popularly recognised by its labels Phenomenally Pink and Phenomenally Mo, or its tagline 'Protect Your Ball', and 'Tackle Cancer' as well. Their founding traces back to 2019 when a group of friends founded this nonprofit community organisation in the Hong Kong rugby grounds to bring together the community over cancer awareness, allowing people to play their part in protecting others from cancer, or equally to support those overcoming grief from cancer. 

The earlier concepts and pilots of Phenomenally trace even further back to a high school project in Hong Kong whereby the founder was encouraged by her school to face her mum's cancer diagnosis through more constructive and creative outlets such as fundraising for local cancer charities. Fast forward onto 2025, we couldn't be prouder to be a formally registered tax exempt charity!

Our Mission

To enable and maximise access to breast health exams through approachable community lifestyle events

Our Vision

To build a support community promoting proactive breast health awareness and action for early detection and prevention

Our Values

  • Community

    By cultivating a health-conscious and forward community, we believe we can support each other to pursue proactive self care and tackle cancer collectively!

  • Accessibility

    We believe in equal access of health care knowledge and resources for all social groups

  • Funducation

    Knowledge and awareness are critical to our mission, but we believe even more in making conversations about proactive breast care approachable and less daunting

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