About Us

Phenomenally Pink is a community organisation that found its roots in the Hong Kong rugby community in 2019, and set off on a mission to #ProtectYourBall. We focus on promoting proactive breast and men's health care so that we are all protected and preventive early. 

As we continue to grow in our first phase, we are solidifying our activations within the female population first, with our mission and vision as below - join along to tackle cancer together as a collective community.

Our Mission

To enable and maximise access to breast health exams through approachable community lifestyle events

Our Vision

To build a support community promoting proactive breast health awareness and action for early detection and prevention

Our Values

  • Community

    By cultivating a health-conscious community, we believe we can support each other to pursue proactive self care and tackle breast cancer collectively

  • Accessibility

    We believe in equal access of health care knowledge and resources for all social groups

  • Funducation

    Knowledge and awareness are critical to our mission, but we believe even more in making conversations about proactive breast care approachable and less daunting

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